MAM
Fremantle Archive Sales launches catalogue online
MUMBAI: Fremantle Archive Sales, the clip and still sales division of FremantleMedia, has launched a new website, www.fremantlearchivesales.com, which will allow users to browse through FremantleMedia’s entire Archive Sales catalogue online.
For the first time in FremantleMedia history, the site will grant content users access to titles from the FremantleMedia catalogue online simply by inputting a programme or artist’s name into the search box. The development of this site will mean that FremantleMedia’s entire catalogue of footage and stills will be accessible worldwide and highlight the diversity and range of programmes that FremantleMedia has to offer, from American Idol to Neighbours.
Users will also be able to search for footage and stills from third party catalogues represented by Fremantle Archive Sales, such as Fresh One (Jamie’s Kitchen, Jamie’s School Dinners), as well as the Thames News Archive, which includes London news from the 1970s right through to 1992. In addition, the website will act as a forum to announce any new developments and acquisitions and users will be able to sign up to receive regular email mailshots containing all the latest news.
Fremantle Archive Sales business development executive Sam Partner said, “The development of this website presents a fantastic opportunity for the Archive Sales department to showcase our portfolio to an even broader market. It will enable us, as a company, to develop much closer relationships with our existing client base as well as help us continue to grow and establish new ones.”
The Fremantle Archive Sales website is available at www.fremantlearchivesales.com and will also be linked to FremantleMedia’s corporate website, www.fremantlemedia.com.
MAM
Catch launches TVC for iodised pink rock salt push
DS Group expands beyond spices with campaign going live April 20
MUMBAI: A pinch of salt just got a personality and a prime-time slot to match. Catch Salt & Spices, part of the Dharampal Satyapal Group, has rolled out its first television campaign for Catch Premium Iodised Pink Rock Salt, signalling a clear step beyond its core spices and sprinklers play. Conceptualised by Dentsu Creative Webchutney, the campaign leans into a product-led narrative, aiming to build awareness in the relatively less-explored salt segment. The film goes live from April 20 across television and digital platforms, including social media and OTT, as the brand seeks scale and visibility.
Set in a neighbourhood play area, the TVC swaps hard selling for a slice-of-life moment. Two mothers chat while their children hover nearby until a young girl takes centre stage, confidently breaking down the origins and benefits of pink rock salt. The message lands softly but clearly: even everyday ingredients now come with a story.
The creative pivot reflects a broader shift in consumer behaviour. Salt, long treated as a commodity, is being reframed as a conscious choice part health cue, part lifestyle signal. By placing a child at the centre of the narrative, the film plays on the idea that awareness is no longer confined to adults; it’s trickling down, reshaping household decisions.
For DS Group, the campaign marks more than a product launch, it’s a category expansion. With Catch already established in spices, the move into salt positions the brand to tap into adjacent kitchen essentials, while reinforcing its long-standing thought that food is more than just fuel.
In a market where differentiation is often hard to sprinkle in, Catch is betting that storytelling and a dash of everyday relatability can do the heavy lifting.
