MAM
Freedom Healthy Cooking Oils launches new campaign
Mumbai: Freedom Healthy Cooking Oils launched a new campaign on Freedom Rice Bran Oil to inform the customers about the health benefits of using rice bran oil. This is the continuation of the ‘Freedom Oil Knowledge Series’ on the benefits of using rice bran oil. The new campaign highlights the harmful effects of high levels of cholesterol and the benefit of using rice bran oil for daily cooking to control the same. In the video released as a part of the campaign, renowned nutritionist Dr. Matheen Asrar recommends people to take a balanced diet, do regular exercise, and switch to a healthy cooking oil like Freedom Rice Bran Oil for everyday cooking to live a healthy life. The campaign has been rolled out across social, digital, electronic, and print platforms. It has already garnered 1 million plus views from the social media platform.
In the earlier campaign of ‘Freedom Oil Knowledge Series’ an animated video was rolled out to explain the process by which Freedom Rice Bran Oil with 10000 ppm oryzanol, tocopherol, and tocotrienols which are natural antioxidants, helps to reduce bad cholesterol (LDL), and maintain good cholesterol (HDL). The new campaign shares the inputs by a renowned dietitian on steps to be taken to take care of heart health. The campaign is designed to communicate the message in a simple yet effective manner from an expert and encourage people to use Freedom Rice Bran Oil for daily cooking.
Freedom Rice Bran Oil, Sr VP – sales & marketing P. Chandra Shekhara Reddy said, “We try to conduct focused campaigns as a part of ‘Freedom Oil Knowledge Series’ to inform the customers about the health benefits of edible oils. This new campaign on Freedom Rice Bran Oil, is designed to share insights on healthy living from an expert Dr. Matheen Asrar who recommends people to adopt a healthy lifestyle, eat a balanced diet, and cook food in a healthy oil-like Rice Bran Oil. Freedom Physically Refined Rice Bran Oil contains an ideal quantity of Oryzanol ie. 10000 ppm therefore we request people to #SwitchtoFreedom and #ChangeForTheBetter and stay healthy with #ricebranoil.”
According to experts, if people maintain a healthy lifestyle, eat right, drink at least two liters of water, avoid bad habits like smoking, regularly monitor and control diabetes, hypertension, obesity, and cholesterol levels and choose healthy oil like Rice Bran Oil for everyday cooking, they are likely to stay healthy and safe.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
