Ad Campaigns
Franklin Templeton celebrates remarkable women in #WomenofProgress campaign
Mumbai: Franklin Templeton has launched “Women of Progress,” a video campaign showcasing inspirational women who have broken barriers, overcome challenges, and achieved remarkable success in their respective fields.
The campaign created in collaboration with Mashable Middle East and being promoted by Mirum India, is aimed at showcasing the attributes of persistence, ambition, and innovation, that these successful women in the United Arab Emirates have embraced. It comprises four inspirational episodes, each centred around the journey of a remarkable woman who is the hallmark of progress in her field. Featuring women from various sectors like business and sports, these videos showcase the indelible impact these powerhouses have had on their respective industries.
These are our standout “Women of Progress”:
Curly Tales’ founder Kamiya Jani embodies the entrepreneurial spirit with her innovation and determination. Kamiya ventured into the unknown when she launched her food, travel, and lifestyle platform into the UAE market. Not content with merely creating a brand, Kamiya set out to establish a robust community where people could explore and share their love for travel, food, and unique experiences. Her story is one of innovation, showing how a hunger for growth and the willingness to take risks can lead to success in new markets.
Latifa Bin Haider began her journey towards empowering women at the young age of 19. To realise her dream of leaving a positive impact on society, she founded Baytukum, a platform designed to offer women the necessary resources and knowledge to thrive in real estate investment, fostering financial independence. Latifa’s vision extends beyond just financial success; she is dedicated to creating a supportive community for women, guiding them towards personal and financial freedom.
The founder and CEO of MENA speakers, Saana Azzam, exemplifies unwavering resilience and ambition. Faced with the choice between her roles as a mother and entrepreneur, skillfully balanced both, defying societal expectations. Her journey highlights her determination to break free from society’s barriers and chart her own course to success, serving as an inspiration to many.
Brimming with passion for football since a young age, Areej Al Hammadi was determined to push aside society’s restrictive views about women in the sport, securing her place in the UAE women’s national team. Her story is a testament to overcoming societal barriers and pursuing one’s passion with determination, illustrating that true progress is made when we move beyond societal confines.
Franklin Templeton director – marketing, CEEMEA Balaaji Vaidyanathan shared, “The ‘Women of Progress’ series celebrates the achievements of these extraordinary women who have embraced the spirit of progress and contributed to society’s growth. These stories are crucial in shaping and inspiring the next generation of leaders. Through these videos, we aim to inspire and motivate viewers by showcasing the remarkable achievements of these women. Their stories serve as a reminder that with courage, passion, and perseverance, one can overcome any challenge and make a significant impact.”
Launched mid-March, the campaign will run through mid-April and viewers are invited to delve into these empowering stories on www.womenofprogress.com.
The Women of Progress video series has been created and produced exclusively for Franklin Templeton by Mashable ME. This content is not an endorsement by Franklin Templeton of any company or business.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
