MAM
Frames to look at cinema exhibition business in India
MUMBAI: The sixth edition of Frames, the convention for the media and entertainment industry takes place in Mumbai from 22-24 March 2006. It will have several tracks and high profile speakers.
One of the tracks will be devoted to film.
One session on the opening day is Cinema Exhibition Business in India. This session will offer an overview of the general health of the exhibition business in India. It will be moderated by Shringar Cinemas director Shravan Shroff.
E-City Entertainment (India) CEO Atul Goel will dwell on the topic of Challenges of developing cinema complexes in India Site selection and relationships with developers. Texas Instruments director of technology development Glenn Kennel looks at Worldwide trends in digital cinema
With the advent of the multiplexes what does the future hold for single screens? That is the issue that Cinematograph Exhibitors Association of India president Nestor Dsouza, deals with. He will also talk about how important locations are for multiplexes as the synergy between multiplexes and shopping malls is an important factor in providing an experience for visitors.
One session will look at the Indo-UK Treaty on co-production. The session will be moderated by UK Film Council director, International, Clare Wise. The speakers are London Film Commission commissioner Sue Hayes, Amarchand & Mangaldas managing partner Shardul Shroff, and Adlabs Films COO Sunil Khetrepal.
A key session which boasts a high profile panel looks at the Independent Film Maker versus the Studio. Back in the early 1940s, when the studio system reigned over Hollywood, a small group of film producers joined to form the Society of Independent Motion Picture Producers (SIMPP).
The independents believed that individual artists, not studio committees should be in charge. However, later many independents grew up to become major studios. In India, we are witnessing the emergence of studio system. What does this mean for film making which is essentially a creative process? Will this lead to an assembly line mass production of movies? Where does the future lie?
The session will be moderated by India Today executive editor Kaveree Bamzai. The speakers are Adlabs Films chairman Manmohan Shetty, Prakash Jha, Sahara One CEO Shantonu Aditya, CEO, filmmakers Mahesh Bhatt and Govind Nihalani, Kaleidoscope MD Bobby Bedi, director Madhur Bhandarkar and British actor, producer and writer Stephen Fry.
A plenary session will look at Visual Effects In Hollywood. Visual effects have become the integral part of any project in the US. The industry is witnessing an increased amount of
usage of visual effects in movies. VFX is primarily a Hollywood phenomenon. The session will be moderated by Ficci visual effects community chairman N Madhu Sudhanan.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
