Brands
Fraazo announces refresh of its visual branding
Mumbai: In order to drive the brand messaging as a reliable grocery delivery platform, Fraazo has undertaken a rebranding exercise that will create an impact through the medium of visual branding with a revamped logo.
The new colours and illustrations signify the vividness of a farm and fresh produce, invoking a sense of happiness, positivity, and dynamism that aligns perfectly with the brand values. The vibrant colors and visual representations are strongly rooted in a simpler life and a deep appreciation for farm-fresh produce.
“With this rebranding, Fraazo aims to connect with consumers on a deeper level by bringing about a sensation of reliability and joyfulness,” said the brand in a statement.
Fraazo is also tapping consumer touchpoints by revamping the user interface (UI) and user experience (UX) of its application, delivery fleet uniforms and produce packaging with motifs of fruits and vegetables which should garner more visibility and top-of-the-mind recall for the brand. They endeavor to become a trusted partner for customers who cook, providing them with the best quality fruits and vegetables.
With this change, the green grocer has planned aggressive marketing campaigns to reach out to a larger customer base for higher impact. To accomplish this, Fraazo will be launching out-of-home & print campaigns supported by multi-city on-ground activations.
“We are elated to announce the rebranding of Fraazo to support our renewed vision as well as branding. The change will help us communicate our brand values to all our stakeholders effectively,” said Fraazo co-founder and CEO Atul Kumar. “We are seen as a trustworthy, reliable partner offering farm-fresh groceries to our customers and to maximize impact and high visibility, we have refreshed the logo and visual branding to target all consumer touchpoints. We’re aiming to capture a larger market share and appeal to a wider scale of consumers. As a team, we’re extremely thrilled to connect with our customers on a deeper level through a refreshed look and feel of Fraazo’s visual elements.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
