Ad Campaigns
FoxyMoron’s latest campaign #RipYourEx offers a cool way for GenZ to move on
Mumbai: FoxyMoron has launched a latest campaign #RipYourEx which offers a cool way for GenZ to move on. The brand will also install unique ‘emotional release zones’ at select Wrangler stores as the second touch point of the #RipYourEx campaign. These zones will allow people to rip up their old jeans as a symbol of moving on from the past. Special kits will be provided to everyone who wants to vent their emotions and shred their way to joy.
A new study of Gen Z in India has revealed that 66 per cent believe that not all relationships are meant to last forever and 70 per cent reject the notion of being confined in a romantic partnership. This generation, with the aid of various resources and social media platforms, has been able to better understand itself through discussions on attachment styles and relationship advice. With this insight in mind on Valentine’s Day, FoxyMoron is offering people a playful way to flip traditional notions of romance and relationships while helping them put a smile on their faces and new Wrangler jeans around their waists.
Talking about the #RipYourEx campaign, FoxyMoron business head Keerthi R. Kumar said, “FoxyMoron has always endeavored to build campaigns with refreshingly different concepts for its clientele. I am thrilled with our latest campaign, #RipYourEx, in collaboration with Wrangler. A Valentine’s Day campaign that uses an AI-powered BreakUp Bot to engage with users on a deeper level. Our unique take on breakups brings fun to the experience and aims to drive engagement. This campaign showcases our commitment to innovation and creating different concepts that are both innovative and exciting for our clients.”
Echoing similar thoughts, Dhruv Warrior national creative director, FoxyMoron said, “The #RipYourEx campaign brings a fun new way for users to move on from their past and indulge in some rewarding retail therapy with Wrangler. The idea originated from our penchant to always reinvent the wheel with our campaigns”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
