MAM
FoxyMoron names Keerthi Kumar as group account director-south
Mumbai: Digital marketing agency FoxyMoron has announced the appointment of Keerthi Kumar as group account director-south.
Kumar will be managing client relationships, helping the agency grow its business in the southern market, and leading the team in FoxyMoron’s Bengaluru office. He will also be working closely with teams across Zoo Media (the network that owns FoxyMoron and six other agencies) and report to FoxyMoron national head of client relationships and business head-north, Prachi Bali.
Kumar comes with 11 years of diverse industry experience in client management, brand management, digital marketing, and digital/brand strategy. Prior to FoxyMoron, he has had stints with HCG Cancer Hospital, Dentsu Webchutney, and Phantom Ideas.
Welcoming Kumar on board, Prachi Bali said, “Keerthi’s strong relationships and experience in the south market will help strengthen the agency’s foothold in the region. His solid digital expertise will benefit not only FoxyMoron but the entire Zoo Media network.”
Speaking on the appointment, Kumar said, “FoxyMoron and the Zoo Media Network are set up with a future-ready vision. With full-funnel media and creative focus, teams are well-equipped for synchronized and efficient brand communication, brand building, and digital marketing work. I’m excited to be a part of this first-of-a-kind independent media network and am looking forward to creating one of the strongest teams in the region and delivering creative excellence to marquee brands.”
Brands
Zelio E-Mobility ties up with Punjab Kings as official EV partner for 2026
Cricket debut partnership to boost brand reach and spotlight EV models
MUMBAI: Zelio E-Mobility has partnered with Punjab Kings as its official EV partner for the 2026 season, marking the brand’s first foray into cricket-led marketing as it looks to accelerate its national footprint.
The partnership will see Zelio leverage one of India’s most-watched sporting platforms through branding, digital integrations and in-stadia activations across the season. The company’s flagship models, XMen 2.0 and the newly launched XMen+, will be showcased by the franchise, placing them at the centre of fan engagement initiatives.
For Zelio, the tie-up is as much about visibility as it is about scale. With cricket cutting across regions and demographics, the brand is aiming to deepen its connect with consumers in Tier 2 and emerging markets, where demand for electric mobility is steadily rising.
Commenting on the association, Zelio E-Mobility managing director Kunal Arya said, “Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment.” He added that such partnerships help align brand visibility with the company’s growth momentum.
Echoing the sentiment, Punjab Kings chief commercial officer Saurabh Arora said, “We are delighted to welcome Zelio Electric Scooters as our official EV partner. This partnership reflects the growing synergy between sport and sustainable innovation.” He noted that the collaboration aims to drive meaningful fan engagement while supporting the broader shift towards clean mobility.
The partnership comes on the back of Zelio’s recent public market debut, where it raised Rs 78.34 crore through its IPO, with participation from both institutional and retail investors.
With a dealer network spanning over 350 outlets across more than 20 states and union territories, Zelio serves a growing base of electric mobility users across two- and three-wheeler segments.
As the EV race gathers pace in India, Zelio’s cricket pitch debut signals a clear play for mindshare, blending sport, sustainability and scale to power its next phase of growth.
