MAM
FoxyMoron elevates Prachi Bali as national head – client partnerships
MUMBAI: Creative digital marketing and media solutions agency, FoxyMoron, has promoted Prachi Bali as national head, client partnerships. In this role, Bali will be handling the agency’s key client partnerships across Mumbai, Delhi, and Bangalore while continuing to retain her role as the agency’s business head, North. She will report to co-founders Zoo Media and FoxyMoron Pratik Gupta and Suveer Bajaj in this new role.
Speaking on the appointment, Gupta, said, “Prachi has been one of the most integral parts of our agency journey over the last 7 years. She has some of the best client relationships owing to the fact that she invests in solving their business problems and successfully builds great teams. We want to harness her ambition of sustainably working with some of the biggest global brands and ensuring that they continue to work with us for a long period of time. I am personally excited about this role and I believe she will take the organisation to greater heights.”
Adding to it, Bajaj said, “FoxyMoron has been growing at a rapid pace since we started back in 2008. We are keen on not just signing clients but being their business partners in the truest sense there is, that is being as invested in the growth of their business as much as they are. Prachi, over the last 4 years as Business Head, North, has done just that. She’s proved her mettle with strong client relationships and a deep understanding of business and we are excited to use her experience and endurance across the board.”
Bali joined FoxyMoron, Mumbai as an account manager in 2013, where she rose rapidly through the ranks to the position of account director. She worked across the beauty, edu-tech, Alco-Bev, FMCG & lifestyle categories over her tenure. In 2016 she took on the role of business head, north, and moved to Gurgaon becoming the agency's youngest business head. Over the past 4 years, Prachi has grown the business by 6 times in the northern market and has built a strong partnership with the clients in the region. Her experience spreads across categories such as FMCG, Electronics, BFSI, Manufacturing, and Entertainment to name a few. Prior to FoxyMoron, she co-founded a social entrepreneurial venture called Project Chirag, which provides solar lights to underprivileged villages in India without access to electricity. This project has been running successfully as an NGO for the past 10 years.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
