MAM
Fox Star Studios partners with WeChat to promote new movie
Mumbai: Fox Star Studios has partnered with social messaging app provider WeChat in India to promote its latest Imran Khan and Anushka Sharma starrer – ‘Matru Ki Bijlee Ka Mandola‘.
This is a concept where Bollywood movie characters – Matru and Bijlee have created their accounts on WeChat to connect with their fans through this mobile app to promote their upcoming movie. For instance Matru will share behind the scene images, videos and sound bytes with users of WeChat.
Additionally, WeChat is running a contest where users stand a chance to meet the movie stars and also win tickets of the movie.
Fox Star Studios head of distribution, marketing and syndication Vivek Krishnani said, “At Fox Star Studios we always are looking at innovative ways to connect with our audience. WeChat is a great app which helps to reach out to the youth who love movies and are hooked on to their Smart phones.”
The film is produced by Vishal Bharadwaj along with Fox Star Studios and is all set for its worldwide release on 11 January.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
