MAM
Fox International Network looks for additional creative partner in India
MUMBAI: Fox International Network is searching for an additional creative partner in India even as it has had an active expansion spell with seven new channels added to its Indian basket.
While the new creative agency will serve the brands solely in India, TapRoot India, the network‘s creative partner in key Asian markets, will continue to provide strategic and creative expertise to the Fox Network channels at Asia level.
Since National Geographic and Fox History and Entertainment keep being the prime focus in the Indian basket, moving forward in the year 2011 the network will focus highly on additional initiatives from these two channels to keep up the momentum in India.
In order to support these plans, the need for an additional creative agency has been felt.
Says Fox International Channels India VP – marketing and communication Debarpita Banerjee, “Our association with TapRoot has enabled us to execute innovative and effective campaigns for our channels, with a few more Promax awards added to our list. As we gear up for 2011, while we have Taproot on board for other Asian markets, we are looking at adding a new creative partner to focus completely on the extended channel functions in the Indian market.”
Taproot India founder member Agnello Dias says, “National Geographic channel continues to be one of our brands that provides opportunity for interesting work. Going forward in 2011, we will focus on challenges and effort priorities in the Asian Market, and continue to add value to the brand and support its growth objectives.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
