MAM
Fourth Dimension will manage sales for V6 news channel
MUMBAI: Newly launched Telugu news channel V6 has signed on Fourth Dimension Media Solutions to handle its revenue generation nationally.
Fourth Dimension Media Solutions is a media outsourcing specialist based out of Chennai.
Fourth Dimension CEO Bharath Viswanathan said, “We are associated with close to 300 brands as of now and aim to convert 40 to 50 per cent of these to V6. That is our immediate goal for the channel.”
Fourth Dimension has a task force of close to 25 people and will build an exclusive team for this account. A total of eight people will be on this new team wherein four will operate out of Chennai and handle the Chennai and Bangalore territory. Two each will operate out of Mumbai and Delhi and handle the respective territories.
Andhra Pradesh is chiefly skewed towards very high brand-consumption of products and services. Most of the FMCG products, telecom services and automobiles spend aggressively on television in this state.
Fourth Dimension Media Solutions also represents New Generation Media Corporation‘s Puthiya Thalaimurai group of magazines, the 24-hour Tamil news channel Puthiya Thalaimurai TV, and the English radio station Chennai Live.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
