MAM
Fourth Dimension Media Solutions celebrates third anniversary
MUMBAI: Fourth Dimension Media solution, a fast growing Media outsourcing company under the umbrella of SRM group is celebrating its 3rd anniversary on 7th February 2014.
In this short time span the company has achieved a turnover of 50Crs, and aims to double its current turnover in the current financial year.
On this momentous occasion CEO Shankar and COO Bharath Viswanathan express their gratitude to all the key stakeholders in broadcast radio and print and affirms the company’s commitment to provide effective, efficient and innovative media solution to key customers in times to come.
The CEO, Shankar B says “Change is the only constant in the fast space media landscape and I feel committed to offer optimum media solutions to all our existing and potential customers.”
COO, Bharath Viswanathan added to it by saying, “ Our biggest achievement was to make the whole ‘Outsourcing’ model a workable one and we have achieved success in doing so. As an organization we have been growing at a very healthy growth rate and our endeavor for 2014 -2015 would be to show exponential growth and healthy profitability in area where we are present.”
Fourth Dimension Media Solution, a Media Outsourcing Company caters the needs of broadcaster, radio brands and print people all over. Under the Brand Name of Fourth Dimension Media Solutions Pvt. Ltd we handle the Airtime sales of the Puthiya Thalaimurai News Channel, Puthu Yugam GEC, Chennai Live radio station, Puthiya Thalaimurai magazine and Puthiya Thalaimurai Kalvi magazine on an exclusive Basis.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
