MAM
Fourth Dimension Media Solutions celebrates 14 years of industry excellence
MUMBAI: Fourteen years ago, Fourth Dimension Media Solutions set out to revolutionise media outsourcing, strategic advertising sales, and digital marketing. Fast forward to today, and the company has not only cemented its place as a pioneer in the industry but continues to shape the future of regional media. From Puthiyathalaimurai News and V6 News to Republic Network and Siri Kannada, the firm has built unwavering partnerships with some of South India’s biggest news and entertainment networks.
By blending data-driven insights with innovative media strategies, Fourth Dimension has helped brands connect with audiences in meaningful ways. Beyond media sales, it has played host to some of the industry’s most influential thought-leadership events, including the South India Media Summit, South India Digital Summit, Mobile Conclave, and Retail Conclave.
Reflecting on this milestone, Fourth Dimension Media Solutions CEO Shankar B shared his excitement, “Our success has been driven by relentless dedication, adaptability, and a deep understanding of the media landscape. As we enter our 15th year, we are committed to strengthening South India’s media ecosystem, fostering brand growth, and embracing digital opportunities. All of this has been made possible by our incredible team.”
Looking ahead, Fourth Dimension is gearing up to expand its regional media footprint, accelerate digital transformation, and roll out cutting-edge solutions to help brands navigate shifting audience dynamics. If the last 14 years were any indication, the next chapter promises to be even more game-changing.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
