Brands
Forum Projects to spend Rs 35 crore for marketing & branding ‘Atmosphere’
KOLKATA: Kolkata head-quartered real estate company, Forum Projects, which is developing a luxury residential condominium, Atmosphere, on the EM Bypass, at a cost of around Rs 617 crore, has earmarked an investment of Rs 30 – 35 crore on the marketing and branding of this unique project, which is likely to be completed by the end of 2016.
The residential project adjacent to the Science City and opposite to ITC Hotel aims at achieving a turnover of around Rs 900 crore.
Atmosphere will have around 80 villas in the price bracket of Rs 10 – 20 crore meant for high networth individuals (HNIs).
The company has also imported a yacht and a recreational boat, to be given to the residents free of cost as a marketing gimmick. Going further, the company has plans to explore other unique marketing strategies.
“We will spend around Rs 30 crore to Rs 35 crore on the branding and marketing activities of this unique project Atmosphere till it is fully sold,” said Forum Projects executive director Nirmal Lunawat.
The company said that apart from spending on traditional media like newspaper, television, radio, hoarding and other real estate journals, it would spend a huge amount on the new media.
Brands
Wipro to acquire Alpha Net client contracts in $70.8 million deal
Move aims to boost AI-led services and expand global client portfolio
MUMBAI: Wipro Limited has signed a definitive agreement to acquire select customer contracts from Alpha Net Consulting LLC and its subsidiaries, in a deal valued at up to $70.8 million.
The transaction is expected to be completed by June 30, 2026. The acquisition, structured as a business transfer rather than an equity purchase, will give Wipro access to key client contracts, associated workforce and strategic relationships from the Alpha Net Group. The company said the move will strengthen its AI-powered and consulting-led application services capabilities, opening up new growth opportunities.
The consideration will be paid in cash and includes a deferred earnout component linked to performance milestones. No regulatory approvals are required for the transaction, and it does not fall under related party transactions.
The Alpha Net Group, founded in 2001 and headquartered in Santa Clara, operates across the US, Singapore, India, the UK and the Netherlands, offering enterprise software development, data engineering and managed services. The contracts being acquired generated revenues of $27.9 million in 2023, $34.4 million in 2024 and $37.3 million in 2025.
With this acquisition, Wipro is sharpening its focus on high-value client engagements and AI-led services, signalling a continued push to scale capabilities in a competitive global IT landscape.
