Ad Campaigns
Fortune Sunflower Oil: Inspiring healthier living in new TV ad
Mumbai: Adani Wilmar Limited (AWL), one of India’s leading food and FMCG companies, launched a new TV commercial for Fortune Sunlite Refined Sunflower Oil today. The new multi-media TVC, conceptualised by Ogilvy, features brand ambassador, actress Samantha Prabhu, highlighting Fortune Sunlite’s unique benefit as a trans-fat-free oil. The brand has rolled out an extensive multi-media campaign, which will be showcased across digital platforms and supported by promotional campaigns through print advertisements, outdoor and more.
The all-new TV commercial emphasises the brand’s dedication to promoting a healthier lifestyle through Fortune Sunlite Refined Sunflower Oil. The ad goes on to highlight the oil’s unique selling point, which is its trans-fat-free composition, presented in an engaging and visual format. It also showcases Samantha Prabhu’s commitment to a health-conscious lifestyle, highlighting her preference for a snack cooked in Fortune Sunlite Oil and the sense of lightness it imparts.
Commenting on the latest TVC campaign, Adani Wilmar Ltd vice president, of sales & marketing Mukesh Mishra said, “At Adani Wilmar, we place great emphasis on the nutritional value that discerning consumers seek in their grocery selections. Indian consumers have an insightful understanding of the need to change their edible oils periodically to benefit from varied nutrients and advantages. We introduce our new TV commercial, featuring brand ambassador Samantha Prabhu that aims to encapsulate the essence of Fortune Sunflower Oil – it’s not just a cooking oil; it’s a commitment to a healthier, happier life. We believe this TVC will inspire consumers to make healthier choices for their families.”
Regarding her partnership with Adani Wilmar, actress Samantha Prabhu said, “I am delighted to collaborate with Adani Wilmar for Fortune Sunlite Refined Sunflower Oil. As someone who values a healthy lifestyle, this partnership deeply resonates with me. Fortune Sunlite, with its trans-fat-free composition and dedication to promoting wellness, is the ideal choice for health-conscious consumers. I look forward to advocating healthier living with Fortune Sunlite and being a part of this journey towards a happier and healthier life.”
Adani Wilmar’s Fortune Sunlite Refined Sunflower Oil is light, easily digestible, and contains immunity-boosting vitamins A, D, and E, making it a reliable choice in the cooking oil segment. It undergoes over 100 quality tests to ensure that only the best Sunflower oil is packed for consumption. It is available in the SKUs of 500 ml, one ltr, two ltr, & five ltr on most e-commerce sites and across stores.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
