MAM
Former Nestlé leader Gaurav Kwatra joins iD Fresh Food as CMO
MUMBAI: After a remarkable 12-year journey of crafting impactful campaigns and shaping industry narratives, marketing veteran Gaurav Kwatra has stepped into a new leadership chapter. Kwatra has been appointed chief marketing officer (CMO) at iD Fresh Food, a leader in fresh and natural food products. Tasked with elevating the brand’s market presence, Kwatra will drive strategic marketing initiatives, fuel customer engagement, and spearhead the company’s ambitious market expansion plans.
Bringing over two decades of leadership experience in FMCG, Kwatra has a proven track record in brand strategy, product innovation, and market growth. Prior to joining iD Fresh, he held senior positions at Nestlé India, including business head and marketing manager – beverages, where he played a pivotal role in launching key products, accelerating innovation, and driving sustained business growth.
Kwatra began his career at Britannia Industries as an area sales manager and quickly climbed the ranks to become group product manager. During this period, he honed skills in market segmentation, product marketing, team leadership, and strategic brand development, laying the foundation for his success in the FMCG sector.
At iD Fresh, Kwatra’s focus will be on leveraging data-driven strategies, strengthening iD’s position in existing markets, and driving customer-centric innovations to accelerate the company’s expansion. His appointment reflects iD Fresh’s commitment to scaling operations while continuing to deliver fresh, high-quality, and preservative-free food solutions to households globally.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
