Brands
Forevermark shines bright with De Beers’ largest flagship store in Mumbai
MUMBAI: Forevermark Diamond Jewellery, part of the De Beers Group, unveiled its largest-ever flagship store in the city this week. Spanning nearly 5,000 sq. ft. on Crest Link, Khar West, the store is more than a retail space; it is a celebration of luxury, design, and the timeless allure of diamonds.
The grand opening drew Mumbai’s glitterati, from celebrities and fashion icons to socialites and jewellery connoisseurs, who were treated to an evening of glamour, immersive experiences, and a dazzling fashion showcase. Guests explored the store’s full portfolio, from everyday diamonds to statement and high jewellery pieces, all designed to celebrate life’s most meaningful moments.
Interactive installations and AI experiences highlighted Forevermark’s “Mine to Finger” journey, while tarot readings, photo moments, and live music brought a playful, contemporary twist to the brand’s craftsmanship-led heritage.
A highlight of the launch was the debut of the Forevermark ICON Collection, inspired by the North Star, a symbol of clarity, direction, and confidence. The versatile collection features rings, earrings, necklaces, and bracelets designed to elevate everyday elegance and special moments.
The launch also introduced the brand’s new campaign, ‘My Guiding Light’, featuring four extraordinary women embodying strength and individuality: Olympic medallist Manu Bhaker, actor Diana Penty, designer-entrepreneur Masaba Gupta, and social entrepreneur Princess Gauravi Kumari of Jaipur. Their personal stories, shared through mini digital videos, echo the campaign’s core message: confidence and purpose come from within. All four luminaries attended the launch, adding glamour and gravitas to the evening.
CEO of Brands and Diamond Desirability, De Beers Group, Sandrine Conseiller, said, “India is central to the future of natural diamonds. This flagship reflects both the strength of consumer response and our long-term confidence in the market.”, Senior VP, De Beers Group Senior VP and Forevermark CEO Shweta Harit, added, “Mumbai marks a significant chapter in our India journey. This flagship combines our vision, retail ambition, and commitment to Indian consumers, paving the way for 100 Forevermark stores by 2030.”
The new Mumbai store blends contemporary international design with local sensibilities, offering an immersive, experience-led environment where every Forevermark diamond, beautiful, rare, and responsibly sourced, tells its own story.
With its glittering launch and ICON Collection debut, Forevermark is not just selling diamonds; it is crafting a destination, an experience, and a reminder that sometimes, the brightest stars shine closest to home.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
