Ad Campaigns
Footprints honours employees with ‘Humans of Footprints’ celebration
MUMBAI: What makes an organisation truly great? Its people!
India’s pioneering tech-enabled and AI-assisted preschool and daycare chain, Footprints has launched its ‘Humans of Footprints’ campaign to shine a well-deserved spotlight on the incredible stories of its employees. These are the unsung heroes who have dedicated over seven to eight years of service, shaping little minds while building a nurturing space for early childhood education.
It’s more than just a campaign—it’s a heartfelt thank you to the people who have made Footprints a trusted name among parents nationwide. Through a series of moving video narratives, employees share their journeys, challenges, and triumphs, offering a rare glimpse into the beating heart of the organisation.
The first chapter of the campaign introduces Preeti, a beloved member of the Footprints family who has been serving as a didi and cook for over eight years. Her journey is nothing short of inspiring—having faced immense personal struggles, she took a leap of faith to step into the workforce. As a single mother, she made a tough yet empowering choice to work, ensuring a better future for her children. At Footprints, she not only found employment but also a supportive, female-driven environment that made her feel valued, safe, and empowered.
But Preeti is just the beginning! Every week, Footprints will unveil more stories of grit, passion, and dedication, highlighting the real people who make the brand what it is today.
For Footprints co-founder & CEO Raj Singhal this campaign is a tribute to the company’s ethos of fostering a community—not just for children, but for its workforce too. “Footprints is not just about shaping young minds; it’s about creating opportunities, empowering individuals, and building a culture of growth and inclusivity. Through this campaign, we want to celebrate the inspiring journeys of our employees and showcase the transformative power of a supportive work environment”, said Singhal.
The ‘Humans of Footprints’ campaign goes beyond employee recognition; it’s a testament to the brand’s commitment to ensuring every individual—whether a child, a parent, or an employee—feels valued and heard.
These narratives serve as a reminder that the strongest organisations are built on more than just policies and profits—they thrive on people, passion, and purpose.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
