MAM
Focussing on the Long Term, Gozoop Announces Appraisals for its team
Gozoop – India’s leading independent digital-first communication company has announced appraisals for its employees.
In these unprecedented times, while most companies are cutting costs and laying off staff, Gozoop has prioritised its team’s best interests. It has decided to reward its top performers for their consistent contributions before and during the pandemic
The company had also promised no COVID related job losses as early as April despite the business being hit as companies aggressively cut down on marketing budgets. Since then the company has aggressively won new businesses such as Gulf Oil, Bisleri, British Council and Zee. As a result, the independent agency has continued to attract best marketing talent from the industry, resulting in a significant increase in its headcount.
Gozoop’s culture and people-centric decisions have time and again made a positive impact not only on the media industry but across sectors. Gozoop was also one of the first companies in India to announce menstrual leave as well as mental wellness leaves.
The company has also been recognised by Great Places To Work Insitute for five years now. In 2020, the company was named as Best Workplace in the Media Industry as well.
Speaking on the announcement, Rohan Bhansali, Co-Founder & Director, Gozoop said “The Gozoop way has always been to do the best we sustainably can for our people. I am grateful for as well as proud of the team’s valiant effort through the pandemic. We are also confident that we will emerge through this stronger. Our decision on appraising our team stems from this same sense of gratefulness as well confidence.”
Bansi Raja, Chief Happiness Officer, Gozoop said “I am so proud of Gozoop. Pandemic or not, great talent should be celebrated and acknowledged. Nothing makes me happier as head of HR than my team as well as my company prospering. We are Building to Last.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
