MAM
Focus bags creative duties for Nomarks
MUMBAI: Focus Circle, the creative and advertising arm of Focus, has bagged the packaging design and creative duties for the entire product range of Nomarks owned by Ozone Ayurvedics.
Focus Circle won the business following a multi-agency pitch. The incumbent agency on the account is RK Swamy.
Focus Circle national creative director Rahool Talukdar said, “In this highly competitive segment, it‘s important that a brand is able to connect with its target audience and evoke a conversation. This will lead to high brand recall and build brand preference. Today, the packaging design speaks just as much as the creative dialogue and it is great to have the opportunity to work on both aspects of this brand.”
The task entrusted to Focus Circle includes building brand awareness and preference for the Nomarks brand in the highly competitive and fast-growing skin care segment in India.
Talukdar said, “Working with Nomarks across their entire product line will be an exciting mandate as each specific product will need to project its own individual identity and create its own mind space, while ensuring it stays within the brand approach of the Nomarks brand.”
Ozone Ayuvedics chairman and managing director S C Sehgal said, “We have been aggressively introducing the market with a range of products across age groups and skin types, making it imperative for us to associate with an agency who understands and connects with the respective target group. We are excited to partner with Focus Circle and looking forward to their work for us to be able to create a distinct identity for our various products keeping in mind the essence of the NOMARKS brand overall.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
