MAM
FMCGs were top TV advertisers in week 9
BENGALURU: 10 FMCG players were top television advertisers in week 9 of 2017 (Saturday, 25 February to Friday, March 3, 2017) Top 10 Advertisers *Across Genre : All India (U+R) : 2+ Individuals as per . Broadcast Audience Research Council (BARC) data. FMCG major Hindustan Lever Limited (Lever) was the top advertiser with 1,25,370 television ad insertions or spots during the week under consideration.
In terms of brands, six FMCG brands, one each from politics, mobile banking, mobile apps and jewellery genres were advertised on television the most in week 9 of 2017 as per BARC data for Top 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.
This paper must be read with a caveat: It deals only with the players present in BARC’s top 10 lists of advertisers and brandsper week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists of have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher.
During the first 8 weeks of 2017, 17 advertisers (a maximum possible of 80 for 8 weeks) were present in the top 10 list of advertisers and 42 brands (a maximum possible of 80 for 8 weeks) were present in the list at least once during the 8 weeks. In week 9, one new advertiser–Coca Cola India Limited was added to the top 10 advertisers list to take the count to of top TV advertisers in weeks 1 to 9 of 2017 to 18 advertisers. Also, one new brand – Pears entered the top 10 brands in terms of TV ad spots list in week 9 to take the total number of most advertised brands in the first nine weeks of 2017to 43.
Though the Bharatiya Janata Party (BJP) dropped to the third position in week 9 in terms of television ad insertions of brands in a week in week 9 with 7,920 spots, overall, it topped the list during the first nine weeks of 2017 with 71,450 insertions.
Mobile Banking brand Airtel Payments Bank was the most advertised brand on television in week 9 of 2017 with 10,673 insertions, followed by FMCG Oral care brand Close Up Ever Fresh with 8,430 insertions in week 9. As mentioned above, the BJP was the third most advertised brand in week 9. Please refer to the charts below for the top 10 brands in week 9 of 2017. Three brands entered top 10 brands list in week 9 as compared to week 8 – They were – GoodKnight Active Plus, Pears and Dr Ortho Oil & Capsule. The brands that exited the list from week 8 were Jio Fi, Vivo V5 Plus and Dettol Liquid Soap. Among the 43 brands in the lists over 9 weeks’ Surf Excel Easy Wash was present in 6 lists in the first nine weeks of 2017, including week 9. In terms of frequency, the BJP was next with a presence in 5 weeks of the nine during the first nine weeks of 2017.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
