Brands
FMCG major RB rebrands as Reckitt
MUMBAI: British multinational consumer goods major Reckitt Benckiser has rebranded as Reckitt, dropping its previous ‘RB’ visual identity.
In a statement, Reckitt said the redevelopment of its corporate identity is a key milestone in the organisation’s ongoing journey of transformation towards sustainable growth. The new brand identity and iconography is more recognisable and is built on the company’s purpose — to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world, the Dettol maker added.
Reckitt SVP corporate affairs & sustainability Miguel Veiga-Pestana said: “The brand is a visible symbol of our corporate purpose and the change that has been taking place across the business on our journey of transformation. The name reflects the existing widespread usage of Reckitt and is clearer, simpler and more memorable, while retaining positive associations with the company’s heritage.”
From Dettol to Lysol, Nurofen to Durex and Finish to Vanish, Reckitt sells more than 20 million products every day. The new identity will better enable the FMCG giant to communicate its corporate purpose to the world in a way that is powerful, consistent and impactful, added VP internal communications & corporate brand Jo Osborn.
The comprehensive rebrand, including a new visual identity, was created and overseen by Havas’ branding agency Conran Design Group. Rolling out across all of Reckitt’s touchpoints and platforms – internal and external, physical and digital, it comprises a new name and logo with an evolved colour palette. The company’s previous logo that included “RB" gives way to an “R" inside a coil-like ring, in a highly distinctive and recognisable ‘Energy Pink’ hue which is Reckitt’s primary brand colour.
The implementation of the new brand will be delivered over a three-year timeline, using the natural replacement cycles of the business to manage an impactful transition in a cost-effective way.
http://www.reckitt.com/thisisreckitt
Conran Design Group CEO Thom Newton said: “Reckitt has a compelling story to tell. The new Reckitt brand both reflects its 200-year history and provides an active expression of its purpose and ambition. The opportunity to work with the company to redevelop and launch the new brand was an opportunity we relished.”
The present Reckitt Benckiser Group was formed after the merger of Reckitt and Benckiser in 1999. Independently, businesses of the two companies date back to the 1820s—or over 200-years ago.
The move comes as Reckitt benefitted significantly from the pandemic-its home and personal cleaning brands such as Dettol and Harpic reported strong performance in India, gaining both market share and new household penetration.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
