Ad Campaigns
FlyBoo Holidays unveils new TVC starring brand ambassador PV Sindhu
Mumbai: FlyBoo Holidays, a rapidly growing player in the Indian travel industry, is thrilled to unveil its latest television commercial (TVC) featuring its esteemed brand ambassador, PV Sindhu. This captivating TVC marks the first instalment in a two-part series, and it’s all about the mascot, Boo the flamingo, who’s got PV Sindhu’s back throughout her busy schedule and travel adventures.
In this inaugural campaign, PV Sindhu’s globetrotting journey takes her from Indonesia to Denmark, India, China, and all the way to the Maldives. Despite the vast distances, her travels have been smooth and stress-free, courtesy of Boo – the unwavering mascot offering constant support. The concept of Boo as a dependable mascot providing support throughout Sindhu’s travels conveys the reliability and assistance offered by FlyBoo Holidays. The commercial further embodies the promise: “Just pack your bags, FlyBoo got your back,” encapsulating the idea of seamless support for travellers, reinforcing the company’s commitment to ensuring a stress-free and enjoyable experience.
Crafted by the creative minds at PAD, the TVC captures the essence of PV Sindhu’s travels and the unwavering assistance she receives from Boo. The mascot adds an exclusive personal dimension to travelling by providing customized advice and solutions tailored to each traveller’s needs.
Flyboo Holidays Pvt Ltd. director and co-founder Marri Shashank Reddy stated, “We’re excited to commence this transformative journey with PAD. The Campaign is a testament to redefining travel experiences. Through a blend of creativity and technology, we aim to leave a lasting mark on the travel industry. By nurturing meaningful connections with our customers, we confidently position ourselves as pioneers in travel solutions.”
PAD, co-founder and creative director Vivek Reddy remarked, “At PAD, we are overjoyed to be selected as FlyBoo’s strategic partner. This partnership not only ignites our creative passions but also empowers us to craft campaigns that will genuinely captivate and deeply resonate with their audience. We eagerly anticipate introducing innovative ideas and delivering compelling campaigns to enhance the flying solutions landscape.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
