MAM
Flipkart re-launches fashionable ads with kids
MUMBAI: Online fashion portal Flipkart has released its latest all-rounder campaign on making trendy fashion accessible and affordable. It will last for 10 weeks and connect with customers on all touch points like television, YouTube and social media.
The ad series reiterates Flipkart as the preferred destination for any kind of shopper, from celebrity fashion lovers or brand enthusiasts or exclusive fashion lovers or the fashionistas who hate repeating their clothes or even the divas who love especially curated looks.
As an extension to the campaign, ‘Be trendy. Always’ launched earlier this year, the latest campaign also features the Flipkart kids. The kids have made a memorable impact on the shoppers’ minds and have always succeeded in convincing consumers that shopping with Flipkart is always worthwhile.
Flipkart head of marketing Shoumyan Biswas says, “On the back of deep consumer research, we understood that every fashion shopper has a different method to get what they want from fashion. Being relevant to every kind of fashion shopper, Flipkart can be the best place for everyone to look their best. Our new campaign is centred around this insight and brings alive different fashion shopper archetypes in a fun and interesting manner.”
The campaign that went live on 26 December also includes a video series with Rohan Joshi (leading stand-up comedian) that will help fashion forward men discover what’s best for specific looks and tips on how to style and dress themselves. The campaign will also feature a game on YouTube where celebrities will be challenged to put together certain looks under themes by shopping on Flipkart. The series will be followed by Weekly Hues where fashion shoppers will be given tips on how to shop a look based on a theme like size, or trend or colour or occasion very much in line with the shopping experience offered on the platform itself.
Additionally, Flipkart has partnered with fashion magazine GQ, to showcase how to get trendy like your favourite celebrity by shopping on Flipkart.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
