Ad Campaigns
Flipkart promotes ‘Minutes’ with its ‘Thank You’ campaign
Mumbai: Flipkart Minutes discovered an amusing coincidence in its competitors’ marketing strategies. Many quick commerce giants have been promoting their delivery services with phrases like “Get groceries in minutes” or “Get pet supplies in minutes,” which inadvertently aligns with Flipkart’s new quick commerce app, ‘Minutes.’
Flipkart seized this funny coincidence and turned it into a clever ‘Thank You’ campaign. Starring chess legend Vishwanathan Anand, the ad humorously shows Anand, the grandmaster himself, coming to the realization that every time competitors say “in minutes,” they’re indirectly referencing Flipkart Minutes.
The ad wraps up with a playful tone, as Flipkart warmly thanks its competitors for unintentionally promoting their new app. It’s a tongue-in-cheek campaign that adds humor to the Q-commerce game while positioning Flipkart Minutes in the spotlight.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
