MAM
Flipkart Launches Ann Springs, a women’s Western wear private label brand
MUMBAI: Flipkart Fashion, India's largest online fashion store, today announced the launch of its new in-house Western wear label, Ann Springs, focused on the new-age Indian woman with a bold individual style and an eye for the latest trends. Designed especially with the 22-25 age group in mind, Ann Springs currently features over 150 unique styles starting at Rs. 399, with plans to double the selection in the next few months.
Women’s western wear is one of the fastest growing segments in the online fashion space today. As Indian tastes change to reflect the country’s influential youth population, shoppers are increasingly turning to buying apparel online. As with all its existing private labels, Flipkart has identified an underserved segment of the market — young, professional women looking for premium Western apparel that can transition smoothly from casual to glam. Ann Springs is looking to give these customers what they have been aspiring for.
Launching the new label, Rishi Vasudev, Head of Fashion at Flipkart, said. “Women’s western wear is one of our fastest growing categories, where we have witnessed 100% Y-o-Y growth from Tier II cities and beyond. Women from smaller towns are clearly telling us that they want international styles tailored specifically to the Indian woman. This is where Ann Springs comes in. Our collection brings together the latest Western styles at affordable prices, and will help women from all over the country look the way they want to.”
“Inspired by fast fashion, Ann Springs couples trendiness with day-to-day functionality. We are confident the brand will help create stickiness for our large women shopper base and solidify Flipkart Fashion as the top destination for all of India’s fashion needs,” he added.
Ann Springs is the sixth private label offering from Flipkart Fashion, following in the footsteps of Divastri, a women's ethnic wear range; Metronaut, for the urban man; Anmi, a brand of fusion ethnic wear; Miss & Chief, kidswear; and the Cara Mia line for women’s footwear and accessories.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
