MAM
Flipkart exhibits its latest influencer campaign #FlipkartShoppingMela
MUMBAI: Flipkart, India’s homegrown e-commerce marketplace, has released its latest influencer campaign #FlipkartShoppingMela, which is to primarily bring forth the platform’s affordability and high-quality selection across a wide range of products in beauty, fragrance, FMCG and furnishings. With this campaign, Flipkart aspires to expand its reach beyond Tier II areas in the country. It plans to do so with this campaign, by highlighting it as a value-driven shopping destination providing the best budget-friendly deals.
This influencer campaign was put in place to cater to the diverse needs of customers across the country by extending an expansive selection of superior quality and value-driven products.
Speaking about the campaign, Flipkart senior director consumables (FMCG), general merchandise and home Kanchan Mishra pointed out, “At Flipkart, we are committed to offering a high-value shopping experience to our customers by paying close attention to their dynamic needs. E-commerce shoppers in India, especially from Tier II and III markets look for quality, convenience, value-based, and reliable shopping experiences. We conceptualised the #FlipkartShoppingMela campaign ahead of the festive season, to strike a chord with Bharat and re-emphasise Flipkart as the quintessential value-driven shopping destination for everyone across the country.”
The #FlipkartShoppingMela campaign will be augmented on social media channels by engaging with over 45 influencers across categories such as fashion, lifestyle and beauty. With an attempt to strengthen the platform’s connection across the country, the campaign will be elucidated in regional languages including Oriya, Bengali, Manipuri and Assamese. Some of the products highlighted in the campaign include bedsheets, blankets, curtains, bottles, lunch boxes, kitchen containers, wallpapers, clocks, posters, indoor plants, shampoos, moisturisers, hair oils, kajal, eyeliner, foundation etc.
Flipkart offers a growing number of national, international, and regionally renowned sellers and brands including D2C, an opportunity to provide customers with an expansive product range across categories.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
