Ad Campaigns
Flipkart and Arshad Warsi bring nostalgia to Black Friday Smartphone Sale
Mumbai: Flipkart has unveiled a hilarious and nostalgic Black Friday campaign featuring Bollywood’s comedy icon Arshad Warsi. Collaborating with SW Network and its production arm SW Studios, Flipkart reimagines a classic scene from the movie Golmaal, tying it to the excitement of their highly anticipated Black Friday Smartphone Sale.
The campaign brings to life the infamous “Black” scene from Golmaal, with Arshad Warsi reprising his role in a fresh, modern twist. The dialogue, “Lagta hai smartphones ke prices girne wale hain,” cleverly replaces the original line, perfectly capturing the humor and spotlighting the unbelievable discounts on premium smartphones.
Directed in-house by Jaunty, the campaign artfully blends nostalgia with humor, aligning with Flipkart’s narrative to amplify the buzz around Black Friday. The seamless integration of a beloved movie moment with the sale’s irresistible deals creates a campaign that resonates across generations.
SW Studios business head, Jaunty expressed excitement about the collaboration stating, “Recreating the charm of such an iconic scene with Arshad Warsi was a thrilling experience. We aimed to craft a campaign that resonated with movie buffs and shoppers. By combining nostalgia with Flipkart’s narrative, we intended to provide an unforgettable experience that adds value to the Black Friday buzz.”
The campaign highlights the potential of leveraging nostalgia, humor, and strategic marketing to deliver a compelling brand story. With a mix of laughter and relevance, Flipkart connects with audiences while showcasing incredible smartphone deals.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
