Ad Campaigns
Fixderma Skincare launches a new Shadow Sunscreen campaign
Mumbai: Fixderma Skincare, one of the cosmeceutical brands providing Dermatologist approved and clinically tested skincare solutions, has onboarded actress Vaani Kapoor for the launch for brand’s Shadow Sunscreen range. This sunscreen is specifically designed to provide broad-spectrum protection against skin-damaging rays, making it an essential addition to everyone’s skincare routine.
In the digital film, Kapoor can be seen stating the holistic approach to skincare and the inseparable connection between a healthy lifestyle and healthy skin. It emphasizes the significance of making conscious choices in our lifestyle and skincare routines to achieve optimal skin health. #MeetYourRealSkin Campaign reiterates that Sunscreen is vital for protecting the skin from sun damage, including sunburn, premature aging, and the risk of skin cancer.
Commenting on the collaboration, Kapoor said,” My daily use of sunscreen and maintaining a healthy lifestyle have always been the key to my glowing and perfect skin. My fundamental skincare routine has Fixderma Shadow sunscreen. I’m pleased to work with Fixderma on the campaign that aims to make the customers aware of the importance of a healthy lifestyle and healthy skincare routine.”
“We had previously collaborated with Vaani and she aligns perfectly with our brand philosophy and personality. Through this campaign, we want to inspire individuals to adopt healthy skin care routines that will not only enhance their skin health but also boost their self-confidence. Our goal was to establish a meaningful connection with our customers by offering engaging and informative content.” commented Fixderma Skincare CEO & founder Shaily Mehrotra.
Fixderma Shadow SPF 50+ Gel Sunscreen not only offers sun protection but is also lightweight, waterproof and nourishing. This unique gel formulation doesn’t make your skin oily and protects it from premature ageing, tanning and sun damage. It is trusted and recommended by 7000+ dermatologists. Additionally, the brand’s partnership with Kapoor further strengthens the message of embracing a healthy lifestyle for radiant and flawless skin.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
