MAM
FitZup Studios to launch a celebrity healthy cooking web series ‘Healthy Bites’ presented by Sunflame
Mumbai: A new celebrity cooking web series titled ‘Sunflame Healthy Bites’ is all set to launch this August starring your favourite television divas. Present at the launch of the event were Kanchi Singh, Sara Khan, Barkha Sengupta, Tejasswi Prakash, Rohan Mehra, Indraneil Sengupta and many others. The event took place on a super rainy day at Sun-N-Sand, Juhu!
You may have seen these television divas acting, juggling roles, maintaining health and being fit! The divas definitely have cheat meals and in Healthy Bites they will be cheating also healthily! The four-episode series will skewer a cooking face-off staring Barkha Sengupta, Sara Khan, Kanchi Singh and Helly Shah challenging Chef Ishika Konar, Executive Chef at Atmantan Wellness Centre, situated on the pristine land of Mulshi, near Pune.
The entire series which aims at reaching the households of Indian society and creates a chance for the fans to meet with their favourite celebrity and be a part of the video is ready to start the contest on 26th July, 2019
Sunflame, a consumer-friendly brand is looking at reaching the Indian millennial and supporting Fit India campaign, K.L. Verma, Managing Director at Sunflame said, ‘Sunflame with its presence in the Indian Kitchens for more than three decades has constantly endeavoured to give homemakers the latest in technology and making cooking a luxurious, pleasurable yet a healthy experience. Our continuous pursuit of the true understanding of health care needs and necessities have made us constantly innovate. We take great pleasure in collaborating with FitZup for Healthy Bites as it will introduce us to healthy India and Millennial audience as well!
Chef Ishika Konar, Executive Chef at Atmantan Wellness Centre quoted, “We are really excited to transform the lifestyles of these actors as Atmantan Wellness Centre is extremely result-oriented in its approach to wellness… Scientifically-researched methods and techniques are implemented along with doctor prescribed ingredients in order to tailor-make diets. Atmantan's Cuisine Philosophy believes in organic sourcing, moderate serving, simplistic cooking, use of natural ingredients and herbs from our own farms… Being multi-dimensional in its approach, Atmantan serves Spa Cuisine, Detox menu and Ayurveda Dosha-specific menu… This integrated wellness experience at Atmantan also resonates with Healthy Bites ideology, we are looking forward to this association!”
Sunny Arora, Founder of FitZup and also a Fitness Enthusiast says, “The thought of Healthy Bites is to communicate to the Fit India about how your favourite meals also can be healthy and delicious at the same time! Being into fitness for 20 years now I practice the same myself and I am glad to seek support from like-minded brands like Sunflame and Atmantan Wellness Centre, who also believe in the same thought and have come to support FitZup! This content will be revolutionary in the healthy food space” ‘Sunflame Healthy Bites’ curated by FitZup Studios to start shooting at Atmantan Wellness Centre in the end of August!
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
