MAM
Fitternity extends its Series A round – raises additional capital from Sixth Sense Ventures
MUMBAI: Fitternity has raised an undisclosed amount of funding from Sixth Sense Ventures & several other investors. This is an extension to the Series A of $4 million raised in May earlier this year.
With over 10 million consumers having used the platform to access over 12,000 gyms and studios across the country, Fitternity is driving the P&L of fitness centres in an asset light fashion. Fitness consumption behaviour is evolving rapidly, driven by Gen Z and millennials who are not only value conscious but seek variety and flexibility. Fitternity has been able to preempt this change through a variety of offerings across the spectrum, because one-size-doesn't-fit-all. On the back of this, Fitternity launched OnePass – an exclusive, all access pass for all fitness and health needs around working out and eating healthy. Now users can get unlimited access to workout across 12,000+ fitness centres & sports facilities across the country with an added feature of lifetime validity. Fitternity pioneered the pay-per-session model, membership portability and dynamic pricing in India.
The company believes that with its multi-format business models & offerings implemented, the capital infusion will help them grow 10X to USD 100 million annual revenue over the next 24-36 months. The company has been able to establish an optimal linkage between pricing, consumer usage patterns and per unit price and also provide operational support through enterprise solutions.
Sixth Sense founder and CEO Nikhil Vora said, "Fitness and wellness is at an inflection point in India and Fitternity is at the driver's seat propelling Indians towards a healthier life. Through their unique offerings for consumers, insurance companies and corporates, Fitternity will dominate the $7 billion (2022E) fitness market in India."
The company is also working with corporates & insurance companies to propel preventive healthcare among Indians. Fitternity along with Aditya Birla Wellness Private Limited has launched a digitally enabled wellness and rewards programme offering workouts to users across the Fitternity ecosystem of gyms & fitness centres. It is also enabling corporate leaders to implement employee-wellbeing initiatives, by replacing outdated reimbursements and inconvenient annual memberships with pay-per-session credits directly into the employees' phones enabling true convenience and flexibility to achieve their fitness goals. Fitternity recently partnered with Reliance Nippon Life Insurance Company to launch one of the biggest fitness challenges, #WalkPeChal Mission Moon – with a goal to achieve 100 crore steps in 30 days via step-counters and fitness sessions booked through Fitternity.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
