MAM
First Promax&BDA Arabia conference kickstarts in Dubai
MUMBAI: The first Promax&BDA Arabia conference, which opened in Dubai today, saw Pan-Arabic promotion, marketing and broadcast design executives stressing on the importance of visual creativity and home-grown branding in the Middle Eastern television industry.
The conference is being held at the Emirates Towers Hotel, through 4 May in Dubai.
“With the launch of the first ever Promax&BDA Arabia conference here in Dubai, we are planting a seed in the Middle Eastern television industry by bringing the best marketing and design experts from around the globe. We will continue each year to bring the region reputable speakers and sessions to educate the expanding market and share ideas on how to successfully brand and promote channels,” said Promax&BDA EMEA senior vice president and managing director Carmen Alzner.
MBC Group director marketing, PR and commercial Mohammed Al-Mulhem said, “MBC is honoured to be the main sponsor for an event that celebrates the rich talent, creativity and vitality of the Middle East’s television industry. As the Arab world’s first broadcaster, MBC is dedicated to further supporting the homegrown talent of the Middle East and to shine the global spotlight on our brightest and best.”
Cairo-based Graphic Aroma general manager Sally Rawlings added, “The launch of new channels in a relatively new television and satellite industry in the Middle East provides us with a platform to produce highly innovative and inspiring branding that captures the viewer’s imagination and the regions spirit.”
Orbit Communications Company senior vice president – creative services and programming (Operations-Western Programming) Khulud Abu Homos will present “Off-Limit Zone to No-Limit Zone,” which is a panel discussion, featuring case studies that addressed religious and social restrictions Middle Eastern TV channels face when trying to broadcast Western entertainment to the Arab world. The session will highlight creative solutions for promotion and advertising executives to overcome these constraints.
On the other hand, Dubai Media Incorporated branding consultant Obeida Sidani will present “D’Cadence, Extreme Makeover: A Television Reality,” on 4 May. Sidani’s session will address Arabic television broadcast design, what appeals to the growing Pan-Arab market and image awareness in the governmental television stations. Sidani will share examples of the re-branding of the two national stations in Dubai, Dubai Television and One TV.
The first ever Promax&BDA Arabia Awards will celebrate the best promotion and broadcast design work from the Pan-Arab region.
Brands
HSBC Mutual Fund launches Redhex SIF for specialised investing
SEBI-approved fund offers flexible strategies with Rs 10 lakh minimum entry.
MUMBAI: When markets get complex, investors are increasingly looking for sharper tools and HSBC Mutual Fund is betting on exactly that. The asset manager has introduced RedHex SIF, its dedicated Specialized Investment Fund (SIF) platform in India, aimed at investors seeking more targeted, outcome-driven strategies without stepping outside the familiar mutual fund ecosystem. Structured under SEBI’s regulatory framework, Redhex SIF is designed to offer greater portfolio flexibility than traditional mutual funds while retaining core benefits such as transparency, governance and ease of access. The idea is to bridge the gap between conventional investing and more sophisticated, strategy-led approaches.
The platform comes with a minimum investment threshold of Rs 10 lakh, positioning it squarely for experienced investors, including HNIs and institutional participants. In return, it offers focused investment strategies built around specific themes, enabling more precise portfolio construction.
At its core, the proposition leans on balance flexibility without losing discipline. While investors gain access to differentiated opportunities, the structure maintains a strong emphasis on risk management and portfolio stability, reflecting a growing demand for controlled exposure in volatile markets.
The launch also signals a broader shift in investor expectations. As market cycles become more dynamic, alpha is increasingly tied to adaptability and nuanced strategy rather than broad-based allocation alone. Platforms like Redhex SIF attempt to respond to this shift by offering more tailored solutions within a regulated framework.
For HSBC Mutual Fund, the move expands its product suite while tapping into a segment that is moving beyond vanilla offerings in search of sharper outcomes.
In short, as investing evolves from one-size-fits-all to made-to-measure, Redhex SIF positions itself as a toolkit for those looking to play the market with a bit more precision and a lot more intent.
