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First Partners bags PR Mandate for Federation of Associations in Indian Tourism & Hospitality (FAITH)
First Partners, an award-winning premier communications firm, has been accorded the PR mandate and annexed the Agency on Record (AOR) for FAITH (Federation of Associations in Indian Tourism & Hospitality), the National Federation of the ten National Tourism, Travel and Hospitality associations of India.
These member associations of FAITH in alphabetical order are ADTOI (Association of Domestic Tour Operators of India), ATOAI (Adventure Tour Operators of India), FHRAI (Federation of Hotel & Restaurant Association of India), HAI (Hotels Association of India), IATO (Indian Association of Tour Operators), ICPB (India Convention Promotion Bureau), IHHA (Indian Heritage Hotels Association), ITTA (Indian Tourist Transporters Association), TAAI (Travel Agents Association of India) and TAFI (Travel Agents Federation of India) and cost partner AIRDA(All India Resort Development Associations).
FAITH, on behalf of the whole tourism industry engages in key policy and strategy ideation with Central and State Governments of India for growth of the Indian tourism industry.
First Partners would be responsible for providing public relations and media relations support to FAITH and its efforts to recover the Indian Tourism, Travel and Hospitality industry from its worst ever crisis brought out by the COVID-19 pandemic.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
