MAM
Finolex Pipes launches a heartwarming short film celebrating Durga Pujo & Navratri
Mumbai: In a heartfelt tribute on the auspicious occasion of Durga Pujo and Navratri, Finolex Pipes, renowned for their legacy and trust in the plumbing industry, unveils a poignant short film that illuminates change through adoption. This thought-provoking narrative aims to spotlight the vital social cause of girl child adoption, bridging hearts through a compelling story.
Crafted by Campen Factory and directed by Ripunjoy B’yum, this short film powerfully underscores the profound journey of girl-child adoption, paying homage to families that have embraced this transformative change. It beautifully portrays the impact of love and acceptance, illustrating the potential to shape brighter futures for these young girls through the heartfelt act of adoption.
The film tells the story of a man welcoming a girl into his home during Durga Pujo and endearingly naming her ‘Durga.’ This evocative portrayal serves as a compelling message for society, echoing Finolex Pipes Parivaar’s values of care, compassion & people-first approach besides providing dependable & reliable solutions in the plumbing & sanitation segment.
Finolex Industries vice-president, head of marketing and communications Ashok Jaiswar expressed his thoughts, saying, “In our continued dedication to various causes, we are thrilled to unveil this thought-provoking short film centred on a higher social cause, symbolising strength, resilience & embodies the potential for a brighter future through adoption. Just as our products endure, so does our dedication to causes that truly matter. We are committed to delivering top-quality solutions while making a positive and meaningful impact on society.”
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
