MAM
Finolex Pipes launches a heartwarming short film celebrating Durga Pujo & Navratri
Mumbai: In a heartfelt tribute on the auspicious occasion of Durga Pujo and Navratri, Finolex Pipes, renowned for their legacy and trust in the plumbing industry, unveils a poignant short film that illuminates change through adoption. This thought-provoking narrative aims to spotlight the vital social cause of girl child adoption, bridging hearts through a compelling story.
Crafted by Campen Factory and directed by Ripunjoy B’yum, this short film powerfully underscores the profound journey of girl-child adoption, paying homage to families that have embraced this transformative change. It beautifully portrays the impact of love and acceptance, illustrating the potential to shape brighter futures for these young girls through the heartfelt act of adoption.
The film tells the story of a man welcoming a girl into his home during Durga Pujo and endearingly naming her ‘Durga.’ This evocative portrayal serves as a compelling message for society, echoing Finolex Pipes Parivaar’s values of care, compassion & people-first approach besides providing dependable & reliable solutions in the plumbing & sanitation segment.
Finolex Industries vice-president, head of marketing and communications Ashok Jaiswar expressed his thoughts, saying, “In our continued dedication to various causes, we are thrilled to unveil this thought-provoking short film centred on a higher social cause, symbolising strength, resilience & embodies the potential for a brighter future through adoption. Just as our products endure, so does our dedication to causes that truly matter. We are committed to delivering top-quality solutions while making a positive and meaningful impact on society.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
