Ad Campaigns
Finolex Pipes celebrates Navratri with ‘Peedhiyan Badlengi, Parampara Nahi’ campaign
Mumbai: Finolex Pipes and Fittings, India’s leading pipe brand, has launched its Navratri campaign, continuing the successful ‘Peedhiyan Badlengi, Parampara Nahi’ (Generations Change, Traditions Don’t) series. The campaign explores the rich diversity of Navratri celebrations across India through three captivating videos that bring cultural stories to life with AI-generated visuals.
The first video of the series is already live, and the second video premieres today, 7 October 2024. The final video is set for release on 9 October 2024. The campaign invites viewers to engage by sharing their personal Navratri stories on Finolex’s social media platforms, fostering a deeper community connection.
Finolex Pipes & Fittings, vice president of marketing and communications, Sumit Bhatia says, “Navratri embodies resilience, continuity, and unity – values that Finolex champions. Our visually stunning campaign not only honors enduring traditions but also invites audiences to connect with the festival’s essence in a modern and engaging way.”
Finolex continues to lead with innovation, using AI to highlight how traditions evolve while maintaining their core significance. This campaign builds on the success of Finolex’s Ganesh Chaturthi initiative, reaffirming the brand’s commitment to celebrating timeless traditions.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
