Ad Campaigns
Finolex Industries releases short film on water conservation on World Water Day
Mumbai: Finolex Industries Ltd, India’s most trusted PVC pipes and fittings manufacturer, has maintained its endeavours to promote awareness about water conservation with numerous projects throughout the years. Finolex Pipes is proud to announce the release of its latest short film, titled “SAVE TODAY FOR BETTER TOMORROW”, highlighting the dire need to save water in our daily lives.
The film gives us a reality check by showcasing the consequences of neglecting water conservation and urges viewers to take action to protect this vital resource. The film features captivating storytelling with a strong message of saving water now, rather than waiting for the day when this critical resource is threatened.
Since 2008, Finolex Pipes has been working in the areas of water conservation through its CSR partner Mukul Madhav Foundation. They have so far supported more than 80 schools and institutions in Maharashtra, Gujarat, Rajasthan, Karnataka supporting more than 35000 children with RO water filters, over 26 water conservation projects completed in Maharashtra and Gujarat.
Type of water conservation projects include the following:
- De-silting the existing reservoirs and old Cement Nala Bands (CNB)
- Cleaning the reservoir and doubling its storage capacity
- Residual mixture was collected during the cleaning process which was useful for farmers to add to their cultivation.
- Solar Water Pump
- Increasing ground water level
- Cleaning and raising the level of percolation tank
- Beach clean up
- Water pipelines to villages and institutions
- Water tankers to households in summer
- Water tank in communities
- RO water systems
In addition, as part of world plumbing day the company invested in 100 meets connecting 6,200 plumbers from all across the country with the endeavour to create consciousness in this community to preserve water by installing pipes and fittings appropriately and fixing leakages.
Finolex Industries CEO Ajit Venkataraman said, ” Celebrating Water Conservation Day is not only a reminder of the critical importance of water in our daily lives but also an opportunity to acknowledge the challenges we face in preserving this precious resource for future generations. Our high-quality products, long lasting pipes support our vision of water conservation and offer reliable protection against leakages owing to their superior built quality and renowned durability”
“We believe that storytelling is a powerful tool for creating change, and as a socially responsible company, we are proud to use our platform to bring attention to important environmental issues like water conservation. We hope that this film will sensitise and inspire action towards a more sustainable future” he further added.
The film is part of Finolex’s ongoing efforts to promote sustainability and environmental stewardship, and it will be promoted on the company’s website and social media channels.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
