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Finger Lickin’ good is now lookin’ good – introducing KFC merchandise for all chicken-lovers

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MUMBAI: Wouldn’t it be super cool if you could flaunt your chicken love; be it with a bucket-is-the-pocket T-shirt or a pin shaped as a chicken drumstick? How about trading those monochrome phone covers for all-new, crispy covers? Make some noise, as your love for KFC comes to life! KFC India today announced an exclusive range of KFC Merch – truly inspired by fried chicken and your love for it! Designed in collaboration with The Souled Store, the Merch will be available on the KFC App, Website and The Souled Store website.

Talking about this latest expression of brand love, Moksh Chopra, Chief Marketing Officer, KFC India said, “If you are ‘crispy’ and you know it, why shy away from flaunting it? Here’s your chance to unabashedly wear your heart, or rather KFC love, on your sleeve. Designed for those who think chicken, dream chicken – donning the KFC Merch is the perfect way to bring out the chicken-lover in you.”

From T-shirts to Badges, Pins, Mobile Covers and Stickers, this is as 'fresh, crispy, juicy' as it gets. What's more exciting is that the range will keep widening over the next few months. That's right, just when you thought it couldnt get cooler than this. Browse the collection now on the KFC App, KFC Website or The Souled Store.

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MAM

Paramount set to acquire Warner Bros. Discovery in $81 billion deal

Shareholders back merger, combined entity could reshape streaming and studios.

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MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.

At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.

Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.

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Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.

But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.

The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.

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If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.

In an industry built on storytelling, this merger may well become its most consequential plot twist yet.

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