Ad Campaigns
FinEdge unveils #SheInvestsBest campaign
Mumbai: FinEdge has announced the launch of its groundbreaking campaign, #SheInvestsBest, aimed at creating awareness and fostering financial empowerment among women investors.
FinEdge recognises the growing segment of women investors as more women join the workforce and seek to manage their investments independently. The #SheInvestsBest campaign is designed to address key considerations:
● Gender parity: Traditionally, men have been the primary decision-makers in households. With more women earning an independent income, they now seek greater autonomy in personal financial decisions.
● Social fabric: The changing social dynamics in India, with more women being single or marrying later, necessitate that women secure their financial future with their own resources.
● Access to expertise: An investment expert acts as a coach, guiding investors through uncertainty. For women, aligning with experts who prioritize client interests is crucial.
A recent study by FinEdge highlights that-
● Women set significantly higher individual goals for retirement, with an average goal size of ₹5.9 crores compared to men’s ₹3.48 crores.
● Women also set larger individual goals for child education, with an average goal size of ₹0.58 crores compared to men’s ₹0.44 crores.
● The average investment size of women investors is ₹4,69,953, while the average investment size of male investors is ₹4,07,663.
● 67 per cent of women have stayed invested for three years or more.
● The percentage of women investors has increased from 25.68 per cent in 2020 to 46.15 per cent in 2024, demonstrating a significant narrowing of the gender gap in investment.
These insights highlight the strong participation, strategic financial planning, and resilience of women investors at FinEdge, emphasizing their focus on long-term goals, higher investment amounts, and early investment habits.
Speaking on the announcement of the campaign, FinEdge CEO Harsh Gahlaut said, “We believe that empowering women with financial knowledge and resources is crucial for building a more inclusive and resilient investment landscape. The #SheInvestsBest campaign is a significant step towards achieving gender parity in financial decision-making and helping women secure their financial futures independently”.
The #SheInvestsBest campaign aims to bridge the awareness gap among women investors, helping them achieve their financial goals. This campaign targets thousands of women yet to embark on their investment journey towards financial independence. FinEdge’s ‘Dreams into Action’ (DiA) platform is an ideal tool for women investors, offering collaborative decision-making, customized plans, and promoting the right investment behaviour for goal achievement.
The campaign also tackles several challenges women face:
1. Lack of financial literacy: Provide necessary financial knowledge for informed investment decisions.
2. Confidence gap in investing: Boost women’s confidence to invest successfully and independently.
3. Time constraints for young professionals: Highlight the importance of prioritizing investment despite busy schedules.
4. Lack of customization: Offer tailored investment roadmaps for unique needs and goals.
5. Stereotypes and societal norms: Encourage women to actively participate in financial decisions, breaking societal barriers.
6. Delay in investing: Stress the importance of early investment decisions to achieve financial goals.
Addressing the importance of women’s financial independence, Edelweiss Mutual Fund MD & CEO Radhika Gupta stated, “I am pleased to be a part of the #SheInvestsBest campaign by FinEdge. This initiative is a significant step towards empowering women to take control of their financial future with confidence. By providing expert guidance and fostering financial literacy, we can inspire more women to embark on their investment journey, achieve their financial goals, and ultimately, contribute to a more inclusive and diverse financial landscape”.
Through the #Sheinvestsbest campaign, FinEdge plans to address these challenges by focusing on education through various mediums like write ups in independent online publications, social media campaigns, blog posts and any online modes of reaching out to a larger audience of women investors. The campaign would endeavour to empower women to achieve their financial goals and create a larger set of informed and confident female investors.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
