Ad Campaigns
Fincare Small Finance Bank launches a new brand campaign – ‘The Great Indian FD Fest’
Mumbai: Fincare Small Finance Bank is pleased to announce the launch of its new multilingual TVC Campaign ‘The Great Indian FD Fest’. This monsoon season it is raining interest rates on fixed deposits, with very attractive rates for both senior citizens and general citizens. At present the bank is offering rates as high as 9.11 per cent for senior citizens and 8.51 per cent for general citizens.
The media campaign also features Fincare Small Finance Bank’s brand ambassador – Grand Master Viswanathan Anand. The campaign went live on 10 July 2023, and ran across TV – English and Regional News Networks, as well as on Social-Media with a focus on Metros and key regional markets.
The campaign’s primary objective is to raise awareness about Fincare Small Finance Bank’s competitive interest rate offering for all categories of customers. Additionally, it emphasizes the significance of fixed deposit as a stable and long-term investment vehicle which is suitable for everyone, whether starting a job or building a marriage or education kitty or looking to park their retirement nest egg in a low-risk high-return option.
Commenting on the brand campaign, Fincare Small Finance Bank CMO Pankaj Gulati said, “I’m thrilled to announce the launch of our new brand campaign – ‘The Great Indian FD Fest.’ This campaign celebrates the spirit of financial empowerment and presents a golden opportunity for every Indian to secure their financial future through fixed deposits. With attractive interest rates, flexible tenure options, and an emphasis on safety, this offering sets the path that leads to your goals. We believe you can experience the joy of financial freedom with Fincare Small Finance Bank and ‘The Great Indian FD Fest’ is an ode to the deep love for FDs that resides in every investor’s heart.”
With the FD value proposition reaching out to the target audience through multiple channels, Fincare Small Finance Bank is aiming to drive increased interest, engagement, and ultimately, conversion of prospects into loyal customers and eventually to advocates.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
