MAM
Fin-Tech firm Loanwalle.com starts operations in Punjab, invests 30 crore
MUMBAI: New Delhi-headquartered Fin-Tech Startup Loanwalle.com has expanding its operations in Punjab. Going ahead with its rapid expansion plan, the company invested Rs 30 crore in Punjab while focusing on key cities like Chandigarh, Ludhiana, Ambala, Jalandhar and Amritsar.
Ranked 14th on the GDP index, 46 per cent of the population in Punjab comprises of serviced individuals. The city holds great significance for start-ups like Loanwalle.com as the company serves the short-term financial needs of serviced individuals.
Loanwalle.com founder Sachin Mittal said: “Continuing our expansion drive, we have entered Punjab with our offices across all major cities in the state like Chandigarh, Ludhiana, Ambala, Jalandhar and Amritsar to provide short-term emergency loans.”
Mittal further added: “We will be investing Rs 30 crore in the state over the next one year. Right from the onset, Punjab is showing great potential to be amongst the better states served by Loanwalle.com.”
Incorporated in the year 2018, Loanwalle.com already has offices in Delhi, Mumbai, Pune, Bangalore, Gujarat, Hyderabad, Chennai, Kolkata, Madhya Pradesh and Telangana and is spreading its wings in the remaining parts of the country. The fin-tech start-up plans to grow by 200 per cent by December 2020.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
