Brands
FILA celebrates its ‘Heritage’ footwear collection with its latest campaign
Mumbai: Get ready to embark on a fashion-forward adventure, as FILA – the Italian athleisure brand launches a new digital campaign starring a young, stylish, and talented ensemble cast. The campaign ‘Iconic Everywhere’ reintroduces classic and much-loved footwear silhouettes from FILA’s iconic ‘Heritage’ collection, reimagined for today’s generation.
Starring Ayesha Kanga, Naina Bhan, Zeyn Shaw and Cwaayal Singh, the campaign is all set to take over social media as FILA will be dropping a series of electrifying content that is sure to ignite a frenzy of style and creativity. Starting with a digital film featuring the cast dressed in drool-worthy looks, to visually appealing stills and behind-the-scenes sneak peeks that will make you feel like a star, it promises to be a rollercoaster of fashion statement, fun and unmatched energy.
The campaign shines a spotlight on classic and trendy ‘Heritage College’ of FILA footwear styles including the Disruptor, Ray Tracer, Rapidride and MB Free Guard sneakers. Available now in pastel colours, the much-loved Disruptors for girls are back with a bang in pink, yellow, blue, purple, and white colourways to compliment an outfit for any occasion you prefer.
“We are extremely stoked to present this season’s power-packed campaign for FILA. Fusing the best of fashion, sneakers, and explosive style, we are reintroducing some of our most iconic heritage sneakers with an aim to appeal to a younger demographic of fashion-conscious consumers,” said Metro Brands Ltd Sr VP – marketing Deepika Deepti. “The ensemble cast’s energy, creativity, and vibrant personalities perfectly align with FILA and the Heritage Collection’s spirit.”
Stay tuned and follow FILA on their official social media channels and get ready to experience a collaboration that is here to disrupt the internet.
On Ayesha Kanga: Disruptor II Wedge & Disruptor II; these edgy yet chic Disruptor sneakers are definite must-haves for this season- pair it with casualwear, athleisure or partywear and make a style statement wherever you go.
On Naina Bhan: Disruptor II Premium & Disruptor II EXP extremely versatile, the pastel colorways add a new spin to athleisure fashion and can be worn with a variety of different outfits.
On Cwaayal Singh: Ray Tracer Evo 2 – Running shoes & Rapidride; combining the best of comfort, performance, and style; these silhouettes will definitely elevate your style game while keeping up with your on-the-go lifestyle.
On Zeyn Shaw: MB Free Guard & Ray Tracer apex; while the MB Free Guard’s bold design and unique lace closure are sure to add a distinctive edge to any look, the Ray Tracers channel fashion and functionality and can be styled in multiple ways.
FILA’s ‘Heritage’ collection of footwear styles is priced at Rs 7999 onwards and will be available for both men and women across 25 stores and online on Myntra, Tata Cliq, Flipkart, Ajio.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
