MAM
FIKAA taps Naina, virtual superstar, as brand ambassador
Mumbai: FIKAA, an AI-powered investment app exclusively created for women, today announced Naina, India’s First Virtual Superstar, as its brand ambassador at an event in Mumbai. This event was well attended by more than 50 Women Key Opinion Leaders from the fields of finance, lifestyle, fashion & entertainment. This is the first time in India that an AI Superstar has been selected as the face of a brand.
Speaking at the launch, FIKAA co-founder & CEO Harsh Choksey said, “Our research told us that while the women of today excel in various fields, they often take a back seat when it comes to investments and financial planning, leaving these important decisions to men. This needs to change. FIKAA with its advanced financial tools wants to be at the forefront of this change; thereby bringing a behavioural shift when it comes to women managing their investments. It took us more than a year to develop a cutting-edge AI algorithm, which is our uniqueness because we believe that no one in the industry is using Artificial Intelligence as a tool to select and recommend mutual funds basket specifically curated as per investor preferences.
Also, this is the very reason we chose Naina – India’s First Virtual Superstar, as our brand ambassador. She not only is a creation of cutting-edge technology, but her narrative perfectly embodies the aspirations and lifestyle of the women of today.”
FIKAA co-founder Rinku Suchanti also shared her views and said “It’s so important today that women become aware about their own financial standing and have the understanding to track their investments and make financial decisions. These are particularly important in today’s environment because financial independence is at the core of freedom to live life on your own terms.”
Naina, India’s First Virtual Superstar adds, “I’ve been blurring the lines between the real and the virtual world and I stand for women’s empowerment. What better way to empower women than to empower them financially? And that describes my association with FIKAA, an AI-powered investment app specially curated for women. It’s not only easy to use but also helps you fulfil both your short-term and long-term financial goals.”
FIKAA is available as a mobile app for Android and iOS devices, enabling women with the flexibility of learning how to invest and selecting mutual funds in a hassle-free manner. The entire process is powered by AI and is designed to make investments easy for the women of India.
Through the FIKAA app, women can also learn about personal finance and generic financial terms which can help them build confidence before investing. Proprietary AI-enabled algorithms minimise risk and advise them on the best mutual funds that will help them achieve their financial goals. Women can also network with other like-minded women registered with FIKAA to expand their network and knowledge in investments and share tips on how to achieve financial freedom.
Naina Avtr is the brainchild of the innovative team at Avtr Meta Labs (AML) and has been widely covered by electronic, print and online media.
MAM
Kelvinator launches ‘Summer Paused’ AC activation in Mumbai
Three day Carter Road stunt targets Gen Z with interactive cooling experience
MUMBAI: Mumbai’s heatwave met its match and briefly, even time seemed to freeze. Kelvinator has rolled out an on-ground activation titled ‘Summer Paused’ at Carter Road Promenade, turning a busy seaside stretch into a surreal, snow-dusted spectacle to spotlight its heavy-duty air conditioners. At the heart of the installation is a live performer suspended mid-motion, staged as a “frozen” figure amid artificial snow and icy backdrops. The visual contrast chilled theatrics against Mumbai’s peak summer does the heavy lifting, translating a product promise into something passers-by can literally see and feel.
The objective is clear: cut through seasonal advertising clutter and make cooling tangible. Rather than leaning on traditional messaging, the brand is betting on experiential storytelling to drive recall and social media traction.
The three-day activation is designed to be more than a static display. Interactive formats such as ‘Break the Freeze’, ‘Brain Freeze’, and ‘The Staredown’ invite visitors to engage directly, nudging them from spectators to participants. An Instagram-led mechanic further amplifies the effort, encouraging user-generated content and extending the campaign’s reach beyond its physical footprint.
The choice of location and format signals a sharp focus on younger, digital-first audiences Gen Z and millennials who frequent high-footfall urban hotspots and are more likely to share immersive experiences online.
Behind the theatrics sits a broader product push. Kelvinator’s latest AC range is positioned around smart technology, energy efficiency, and durability, tailored to increasingly unpredictable and intense Indian summers. But instead of listing features, the campaign opts to dramatise the outcome: cooling so effective, it can “pause” summer itself.
In a category where every brand promises relief, Kelvinator is trying to make that promise visible, one frozen moment at a time.
