Ad Campaigns
Fevicreate encourages future scientists as Chandrayaan 2 prepares to land on the moon
MUMBAI: Chandrayaan 2, launched on 22 July, is a momentous mission for India and the one unlike any before. India's second lunar expedition is a scientific marvel and will shed light on a completely unexplored South Polar Region of the moon. Today’s generation, especially children, are fascinated by the mission and dream of exploring the space. The mission will create a history when it lands on the moon on 7 September.
On this occasion, Pidilite, under the aegis of Fevicreate programme, reached 100,000 students across 650 schools in 25 cities and provided them a platform to experience and learn about Chandrayaan and the space. Fevicreate as an initiative sought to go beyond traditional teaching methods and instead adopt a ‘learning by doing’ approach, thereby incorporating creativity into the learning process.
All through the month, Fevicreate encouraged the future scientist to try their hands at creating their own version of Chandrayaan using the specially designed ‘Fevicreate Chandrayan 2’ sheet (Crafting sheet) provided by Pidilite and Fevicol A+. This sheet tells them all about the Lander and the Rover in Chandrayaan 2, and allows them to make a model of the same. The students were assisted by the teachers and moreover the sheet also comprised of instructions that the kids could follow.
The activity has also been captured in a video which has been launched on 5 September.
Going a step forward, Fevicreate has also collaborated with Nehru Planetarium for an activity where kids will be creating Chandrayaan replicas. Over 500 students will be participating and will give wings to their imagination.
Nehru Planetarium Mumbai director Arvind Paranjpye said, “Chandrayaan 2 is a historic mission for our country and children should learn more about the same. We also believe Fevicreate’s Make Your Own Chandrayaan 2 initiative gives just the right platform for kids to explore and learn about space missions in creative and engaging manner.”
Pidilite Industries Ltd CEO consumer products Shantanu Bhanja said, “We believe in the power of Art and Craft to help children learn. In lots of research, it is proven that making things -”projects”: beyond just seeing and hearing about them – deepen the learning process. The very acts of planning, cutting, pasting and painting for making art and craft projects are essential to the growth of fine skills development in children. Arts and Crafts provide children the opportunity to fully explore their potential, build their self-confidence, and ensure their all-round development. As a part of the Fevicreate initiative, we endeavor to introduce new learning methods to the future scientists of India and offer them a platform to think out of the box and explore beyond textbooks.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
