MAM
Fevicol A+ partners with NAB & school students to create more than 2 lakh Rakhis for Army Jawans
Mumbai: Fevicol A+ – an innovative crafting glue from Pidilite – celebrated the auspicious festival of Rakshabandhan with its nation-wide endeavor: A Bond Of love. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh exquisite rakhis as a mark of support to the jawans of the Indian armed forces.
The visually challenged women of NAB created unique designs of rakhi using Fevicol A+ and specialized designs created for them by the Pidilite team. For the first time, the rakhis made by NAB were stuck-on rather than stitched which made the process a lot easier for the women. Besides, the endeavor also encouraged school students to create handmade rakhis and cards for their brothers in the Armed Forces, as a token of gratitude and respect for them. One Lakh students across 600 schools participated in the rakhi making activity and created One Lakh Rakhis.
The rakhi making activity commenced in July 2019 and lasted till Aug 2019. The initiative was organised across nearly 16 cities of the country.
Around 2.5 lakh rakhis were created and sent to the Army Jawans on the occasion of Raksha Bandhan
Mr. Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd, said, “As a part of our Fevicreate initiative to foster creativity for everyone, the ‘Bond Of Love’ endeavor was a way to express our love and respect to national heroes. It is wonderful to see the enthusiasm with which the women at NAB and school students created hand-crafted rakhis to thank the Jawans for protecting our nation. The skills demonstrated by the visually challenged women are remarkable, and they are an inspiration for everyone who wishes to take up art & craft and ignite their inner creativity. It gives us immense pleasure to offer a product like Fevicol A+ to students so that they can utilize their creative art and craft skills to pay tribute to the Jawans.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
