Brands
Ferrero Rocher adds a golden glow to Diwali festivities
MUMBAI: This Diwali, Ferrero Rocher is making celebrations a little shinier and a lot more indulgent. India’s favourite chocolate brand has launched its festive campaign, Add your Golden Touch, starring Hrithik Roshan, showing how a simple chocolate can turn everyday moments into luminous memories.
The TVC follows Hrithik from morning to evening, greeting the day “with happiness at the gate” while clutching a Ferrero Rocher box. As the day progresses, the film transitions into an evening drenched in golden sparkles, with every smile, every gesture framed in a warm glow. The camera lingers lovingly on the signature Ferrero Rocher: crispy, creamy, crunchy and wrapped in gleaming gold, emphasising the magic that a small golden piece can bring. The film closes with Hrithik inviting viewers to celebrate loved ones, showing that a golden touch can turn ordinary moments into extraordinary memories.
Ferrero India marketing head Zoher Kapuswala said, “Diwali is a season of warmth, light and togetherness. Over the years, Ferrero Rocher has become an integral part of Indian families celebrating special occasions. Our new film with Hrithik beautifully captures how Ferrero Rocher adds that golden touch to make your loved ones feel special.”
Adding more sparkle to the festive season, every Ferrero Rocher piece now carries a QR code unlocking indulgent rewards. Consumers can win a limited-edition gold-plated champagne glass set, elegant Ferrero Rocher pyramid packs with 96 chocolates, or one of five gold vouchers worth Rs 9,999 each.
The campaign is being amplified across Mumbai and Delhi through striking hoardings featuring Hrithik Roshan, and a strong digital rollout on Youtube and social media to reach consumers at every touchpoint this festive season.
By blending Hrithik’s charm with the chocolate’s golden aura, Ferrero Rocher reinforces its position as the emblem of memorable gifting and indulgence, bringing its signature golden touch to Diwali celebrations across India.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
