Brands
Ferrero India launches Raffaello
Mumbai: Ferrero India is introducing its signature almond and coconut treat, Confetteria Raffaello, to the Indian market. Each piece contains a white almond at the center, surrounded by creamy filling, encased in a wafer shell coated with coconut flakes, all in white packaging.
The product comes in two gift-ready packs: the Ballotin pack, inspired by Belgian chocolate shop packaging with a cubic shape, and available in India in two sizes – a 15-piece pack for Rs 450 and a three-piece pack for Rs 99, ideal for gifting, sharing, or personal consumption.
Speaking about the new launch, Ferrero India’s marketing head, pralines – Zoher Kapuswala said, “Raffaello embodies Ferrero India’s commitment to delivering moments of pure pleasure and sophistication. Born in 1990, this exquisite Raffaello is a unique blend of flavours, designed to nourish relationships with love and care. We are excited to introduce this delicate treat, which we believe will become a cherished choice for those who want to express pure sincere thoughtfulness to their loved ones.”
The Raffaello is available at leading outlets across India, including modern trade stores, e-commerce platforms, and other channel partners.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
