MAM
Ferns N Petals’ FNP Media Commemorates International Women’s Day with The Golden Egg
Mumbai: FNP Media, the esteemed digital production arm under the umbrella company Ferns N Petals unveils its latest cinematic creation, ‘The Golden Egg,’ on the occasion of International Women’s Day on 8 March 2024. This film is crafted with a noble objective to raise awareness among Indian citizens about the prevalence of IVF scams while emphasizing the critical importance of prioritizing women’s health.
Under the direction of Gaurav Mehra, ‘The Golden Egg’ showcases an ensemble of exceptional talents, including Chandan Roy, known for his debut role in Amazon Prime’s ‘Panchayat,’ alongside his stellar performances in ‘Choona’ and ‘Shehar Lakhot.’ Accompanying him is Swati Rajput, portraying the female lead. Spanning 17 minutes, this short film exposes the intricate web of fake identities, urging audiences to verify the authenticity of fertility centres for IVF in India.
FNP Media & Ferns N Petals and the producer of the film founder & MD Vikaas Gutgutia expressed, “Through ‘The Golden Egg,’ FNP Media as a whole continues its purpose to not only entertain but also enlighten and inspire. FNP Media has never failed to employ the power of cinema to address issues and mark meaningful dialogue. Hence, in honour of International Women’s Day, our recent launch seeks to shed light on the dark side of IVF scams in India and support women’s reproductive health. This film is not just entertainment; it’s a call to action, urging viewers to question the integrity of medical practices and prioritize ethical standards.”
While “The Golden Egg” highlights IVF scams, it also advocates for change in attitudes towards women’s reproductive health. The film illustrates the challenges faced by couples seeking affordable and trustworthy fertility assistance and simultaneously sensitively portrays the struggles of women unfairly blamed within marriages. By delving into these realities with empathy, it inspires viewers to support women’s reproductive rights.
FNP Media, a digital production house under the Ferns N Petals brand, specialises in crafting engaging short films, web series, and TV commercials. With successful creations like “The Date,” “Shades Of Love,” “2 Rupey ka Sikka,” “2100 FT,” “Gudgud,” “Aaina,” and “Purple Scarf,” this media venture has earned global acclaim. Through thought-provoking content and excellent storytelling, the films prompt audiences to reflect on the messages embedded within. Combining entertainment and inspiration, the productions by FNP Media leave a lasting impact on the minds of viewers, resonating with them long after the credits roll.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
