MAM
Fenesta urges India to #ShutTheShor; unveils campaign against noise pollution
New Delhi: Fenesta, India’s leading windows and doors brand rolled out its new campaign #ShutTheShor. The campaign which aims to raise awareness on noise pollution and seek solutions regarding this menace is LIVE across digital and social media platforms.
Fenesta which is a part of the DCM Shriram group is known for its superior quality of windows and doors which is designed for noise insulation, weather-resistance, energy conservation and insulation against dust pollution.
Noise pollution, for one, has increasingly become an irritating issue, especially for those residing in metro cities especially New Delhi, Mumbai and Kolkata. Noise is not just a nuisance anymore; it goes beyond mild headaches or a few sleepless nights. Beginning from the harsh horns of passing vehicles, the high volume speaker blaring music, your noisy and loud-mouthed neighbor – all these constant, incessant noises can wear us down and wreak havoc on our nervous systems, potentially leading to increased anxiety, stress, and other health issues.
Speaking on the campaign, Saket Jain, Business Head, Fenesta said “Noise pollution has moved on from being just an irritant. There is enough research to illustrate how constant exposure to noise can affect our physical and emotional health. Therefore, being a strong advocate of ‘peace of mind’, we just had to do something about it, and we are proud that we did something to curb noise pollution. The campaign also invites citizens to come and raise their voice against this rising problem.”
Considering the rising prevalence of noise pollution in cities, Fenesta conceptualized the campaign #ShutTheShor which aims to promote peace and shut the unwanted noise from every part of our lives.
The campaign kicked-off with an initiative on Radio Mirchi 98.3 which was supported by engagement initiatives across various digital and social media platforms. The first leg of the campaign saw RJ Naved celebrate ‘Shorless Diwali’ with the hearing impaired children. The video of the party on social media was widely shared.
On radio, leading RJs of Radio Mirchi will drive the campaign each in their own different ways to ensure that the message reaches as many people as possible. Giving further impetus to the campaign is the film that was launched on all digital platforms. The film illustrates how the excuses that we, the perpetrators of noise pollution, make are only adding to the noise. This is further being supported by initiatives on social media and other activities will continue year round. Post-release of the video, a contest was launched asking the audience to click a selfie and post in the comment section to raise voice against noise.
Link to Film: https://www.youtube.com/watch?v=wq9SPa2ak44&t=2s
Link to collaboration with Radio Mirchi:
https://www.facebook.com/mirchi983delhi/videos/661986304326214/
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
