Brands
Femina salutes women achievers
MUMBAI: Femina, a leading women’s brand in the country, has always realised and celebrated the astounding prowess of women from different walks of life.
Femina Power List North 2017 felicitated nine winners namely, the gorgeous actress Kriti Sanon who made a smashing debut with Heropanti followed by the blockbuster movie Dilwale alongside Shah Rukh Khan, Riddhima Kapoor Sahni, a successful fashion and jewellery designer, Bhavana Reddy, an acclaimed Kuchipudi dancer, Neeti Palta, one of the few English stand-up comediennes, Karuna Nundy, supreme court lawyer and champion of women’s rights who helped draft the Womanifesto, Sharmistha Mukherjee, a Kathak exponent and daughter of Pranab Mukherjee, Lakshmi Rana, one of the best ever faces to have walked the Indian ramp, Namrata Joshipura, India’s leading designers and Tania Sachdev, Arjuna Awardee Grand Master who currently holds a world ranking of 43. She also holds the record of being the youngest to win a Gold Medal at an International event, the British Chess Championship, 1993.
Femina editor Tanya Chaitanya said, “Femina’s association with powerful women forms the core of the brand. Being the most widely read women’s brand in the country, we feel it is essential to honor and celebrate the undying spirit of women from all walks of life. We look forward to more such initiatives and keep up with the essence of the brand.
Sanon said, “I would like to dedicate this award to my parents.”
Sahni decided to take the reins of her career and create her own identity. She said, “I launched my own jewellery brand exactly a year ago from today. Throughout the journey, my mom (Neetu Kapoor) has been my biggest inspiration and my husband, a guiding force.”
Rana said, “Recognition of women power is the first step to building a healthy progressive society.”
Sharmistha Mukherjee said, “I believe if a person is passionate and has conviction, they can achieve anything.”
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
