MAM
FedEx Express launches viral marketing campaign across India, Europe, U.A.E
MUMBAI: Express transportation company FedEx Express, a subsidiary of FedEx, has launched a region-wide viral marketing campaign across India, Europe and the United Arab Emirates (U.A.E.).
The campaign is designed to increase brand awareness and promote key FedEx brand attributes.
The campaign targets middle and junior management along with secretaries and administrative staff. It centers around five humorous FedEx TV advertisements, which showcase FedEx services in comical sketches set in everyday business situations.
The ads are available for viewing, download and to email to friends through a micro-website (www.relaxiwillmanage.com) and will be communicated to customers and prospects through banner advertisements on key websites, email communication, and the distribution of a CD-ROM. The campaign is specifically targetting Austria, Belgium, Denmark, Germany, France, the UK, India, Ireland, Italy, the Netherlands, Sweden, Switzerland and the UAE.
Four of the commercials have previously been aired in Germany MBA and Remind Me and India Crate and Chinese Boss. The remaining commercial Tom has only been aired in the US and is new to India, Europe and the U.A.E.
FedEx Express MD sales and marketing for India, Middle East and Africa, Jacques Creeten says, “Following the success of this campaign in the US and other markets where it is currently being rolled out, we decided to make it available to our customers and prospects in key markets across Europe, the UAE and India.
“This campaign allows us to promote the FedEx brand, and awareness of our services, to a wider audience in a new and innovative way. The launch is already proving to be hugely successful with the TV commercials on the website receiving more than 102.000 hits in the first weeks.”
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
